How to increase CSR effectiveness: HR role

April 28, 2011
Hyatt conference hall, 14.00 – 16.00

Centre for CSR Development and Japan Tobacco International Ukraine (JTI) are kindly inviting to the presentation of the results of an yearly work of HR and CSR managers of the leading companies in Ukraine – first practical guide in Ukraine “How to increase CSR effectiveness: HR role”. Representatives of leading companies and Ms Elaine Cohen, an international expert, author of the book “HR for CSR”, will participate in the event.

In 2010 JTI and Centre for CSR Development united the representatives of leading companies in Ukraine into a working group (a Laboratory) in order to increase effectiveness of CSR programs and develop a new approach for Ukrainian companies that will differ from the well-known formula «CSR – HR = PR».

Throughout a year, 5 meetings with representatives of 10 companies were conducted, 200 working hours of the CSR and HR participants were spent, 100 cups of coffee were served to develop a unique solution – a guide “How to increase CSR effectiveness: HR role” that will be presented on April 28, 2011 at 14.00 in Hyatt conference hall.

Participants of the event will get the guide for free and also will have the possibility to win a book “HR for CSR” written and presented by Ms Elaine Cohen with author’s signature.

Who could be interested:

Top managers, HR directors and managers, CSR managers, representatives of PR and corporate relations departments.

How to participate:

An advance registration is required to participate in the event. The registration deadline is April, 20, 2011. Pls, provide the following information when making registration: family and first names, position, e-mail, phone and send this at the following email: or by fax: +38 044 280 11 47. Participation is free of charge.

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